Chick-fil-A & Doodles
Clucking it’s way onto Valhalla’s world famous Logo Rants & Raves page is my current favorite logo out there, the Chick-fil-A “Doodles” logo. Simple, straight & to the point. Fun, inoffensive, instantly recognizable & down to earth, it hits on all levels. I love how well the C becomes the rooster’s head. What do they serve? Chicken. What does it do? Fills you up. Why a rooster & not a chicken? Read on….
Chick-fil-A was started in the 40’s by Truett Cathy. The restaurant grew out of his Dwarf Grill (later Dwarf House) franchise (which, randomly awesome had a small door for kids to enter through). The first Chick-fil-A was opened in 1957, their original logo was Doodles the rooster. Over time, he was generally dropped & in the mid-90’s the super-awesome cows came to be their mascots (created by art director David Ring at the Richards Group out of Dallas, check here for a story.) There is some discrepancy about who originally created Chick-fil-A logo. I’ve had comments that both Louie Floyd Giglio, Jr. and Evan Armstrong (an art director at Richards Group) created the logo incorporating Doodles as the C to cohort along with the cows who can’t quite grasp the idea of correct spelling.
* Thanks to Bob Banka & James Armstrong for the on the Chick Fil A logo, he also notes “it’s very interesting from the viewpoint of Chick-fil-A being Christian based business and Floyd Giglio’s son Louie being a Pastor of a Church in Atlanta and the mentor of Chris Tomlin, one of the biggest names in Christian music today.”