Chick-fil-A & Doodles
Clucking it’s way onto Valhalla’s world famous Logo Rants & Raves page is my current favorite logo out there, the Chick-fil-A “Doodles” logo. Simple, straight & to the point. Fun, inoffensive, instantly recognizable & down to earth, it hits on all levels. I love how well the C becomes the rooster’s head. What do they serve? Chicken. What does it do? Fills you up. Why a rooster & not a chicken? Read on….
Chick-fil-A was started in the 40’s by Truett Cathy. The restaurant grew out of his Dwarf Grill (later Dwarf House) franchise (which, randomly awesome had a small door for kids to enter through). The first Chick-fil-A was opened in 1957, their original logo was Doodles the rooster. Over time, he was generally dropped & in the mid-90’s the super-awesome cows came to be their mascots (created by art director David Ring at the Richards Group out of Dallas, check here for a story.) There is some discrepancy about who originally created Chick-fil-A logo. I’ve had comments that both Louie Floyd Giglio, Jr. and Evan Armstrong (an art director at Richards Group) created the logo incorporating Doodles as the C to cohort along with the cows who can’t quite grasp the idea of correct spelling.
* Thanks to Bob Banka & James Armstrong for the on the Chick Fil A logo, he also notes “it’s very interesting from the viewpoint of Chick-fil-A being Christian based business and Floyd Giglio’s son Louie being a Pastor of a Church in Atlanta and the mentor of Chris Tomlin, one of the biggest names in Christian music today.”
Bob Banka
The Chick-fil-A logo was originally created by Louie Floyd Giglio, Jr. which is very interesting from the viewpoint of Chick-fil-A being Christian based business and Floyd Giglio’s son Louie being a Pastor of a Church in Atlanta and the mentor of Chris Tomlin, one of the biggest names in Christian music today.
James Armstrong
Not correct:
“In 1963 Cathy decided to give them a name in order to market the product. A patent attorney had advised him that he could use ordinary words for his product name, as long as he misspelled or in some way altered the terms from their dictionary usage. Working with the words “chicken” and “fillet,” Cathy came up with Chick-fil-A, making use of the “A” to convey the concept of being the first or best. He hired the Richard Heiman Company to create the logo that Chick-fil-A still used more than three decades later, and in 1964 he incorporated the company.” My dad was the Art director at Richard Heiman agency at the time, and did the creative for Chick-fil-A, Evan Armstrong.
scott
You sent this forever ago, thanks for the heads up. I’ll fix the post. Sorry about that.