Bringing a slice of New York to neighborhoods around the world
SERVICES
Art Direction
Brand Identity
Brand Messaging
Environment Design
CHALLENGE
Flippin’ Pizza is an established, New York-style pizza chain with award-winning food & locations around the globe. Brand management wanted to create a unique position in the noisy New York-style pizza category, better connect to its customers & establish Flippin’ as clera leader in the category.
SOLUTION
· Update visual language
· Write interesting brand messaging to inform customers about the brand story & company ethos
· Create a fun atmosphere for patrons to enjoy award-winning food
RESULTS
An immediate, tremendous positive customer response both in-person & online.
Locations became unique members of the community, which customers frequented and became brand champions, interacting with others by sharing photos & stories about their experience.
SOLUTION
· Update visual language
· Write interesting brand messaging to inform customers about the brand story & company ethos
· Create a fun atmosphere for patrons to enjoy award-winning food
RESULTS
An immediate, tremendous positive customer response both in-person & online.
Locations became unique members of the community, which customers frequented and became brand champions, interacting with others by sharing photos & stories about their experience.
CHALLENGE
Flippin’ Pizza is an established, New York-style pizza chain with award-winning food & locations around the globe. Brand management wanted to create a unique position in the noisy New York-style pizza category, better connect to its customers & establish Flippin’ as clera leader in the category.
