Valhalla Design & Conquer | HRE Performance WheelsCase Study
Valhalla Design & Conquer is a multi-faceted creative design studio based in San Diego, California.
design, graphic design, graphic, illustration, logo, logos, branding, art, vector, adobe, t-shirts, apparel, advertising, product design, interior, interior design, restaurants, outerwear, POP, point of purchase, display, packaging, print, catalog, hats, beanies, patterns, labels, beer, alcohol, skateboarding, skateboard, snowboard, snowboarding, skiing, bmx, mountain bikes, bicycles, motocross, mx, youth culture, youth, action, action sports, awesome, angels and airwaves, ava, angels & airwaves, tom delonge, blink 182, adidas, adidas skateboarding, adidas snowboarding, burton, burton snowboards, etnies, emerica, 661, alpinestars, armstrong flooring, atomic, bear mountain, ski resort, cosmetix west, pacsun, pacific sunwear, flippin pizza, flippin' pizza, helly hansen, hre, hre wheels, flowform, flowform wheels, k2, k2 snowboards, k2 skis, knolly, knolly bikes, kali, kali protectives, new balance, ODI, outdoor research, or, p!nk, pink, puma, red mountain, red mtn, red mountain ski resort, red mtn ski resort, pinkbike, shadow, shadow conspiracy, the shadow conspiracy, subrosa, subrosa brand, subrosa bmx, spy, spy optics, standard films, targa, targa trophy, throtl, traeger, traeger grills, uvex, world, world industries, wrld, shoe, shoe design, sneakerheads, xfusion, bavsound, bluebird, egarage, hansens, injinji, shift racing, shift, the clumb, clumb, swix, todd richards, kari delonge
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HRE
HRE

When compromise is not an option.

Branding & Identity
Consumer Goods
Copywriting
Marketing
Packaging
Print
Branding & Identity
Consumer Goods
Copywriting
Marketing
Packaging
Print

The best deserves the best.

Situation

HRE made the best car wheels in the world but their visual presence wasn’t at the same level.

Objective

Make their visuals (print, collateral & promo collection) awesome.

Solution

Rethink every piece of collateral with the goal in mind of using those pieces to better tell the HRE brand story as a premium brand.

Results

– Print Catalogs, posters & collateral support HRE’s position as a desired, premium luxury brand.

 

– Premium visuals elevated brand image & resulted in greater sales..

 

– Establishment as a luxury has increased brand appeal & desirability, creating addtional avenues of revenue (soft goods, accessories, sponsorships, etc).

Branding

Consumer Goods

Display

Print

The best deserves the best.

Situation

HRE made the best car wheels in the world but their visual presence wasn’t at the same level.

Objective

Make their visuals (print, collateral & promo collection) awesome.

Solution

Rethink every piece of collateral with the goal in mind of using those pieces to better tell the HRE brand story as a premium brand.

Results

– Print Catalogs, posters & collateral support HRE’s position as a desired, premium luxury brand.
– Premium visuals elevated brand image & resulted in greater sales..
– Establishment as a luxury has increased brand appeal & desirability, creating addtional avenues of revenue (soft goods, accessories, sponsorships, etc).

Branding

Consumer Goods

Display

Print

Keep scrolling to check out the full story on the project

hrelogo

Elevating HRE’s print, collateral & visuals

HRE makes the best automotive wheels in the world. Each set machined to order in their Vista, CA building, they are are highly desired and are regular equipment on the most amazing cars in the world. Valhalla started working closely with HRE in late 2010 to upgrade their visual program to be on par with their amazing wheels. What started as a catalog has turned into a 6+ year relationship, working closely with their in house design & marketing team on everything from print work to t-shirt designs, web consulting & full-scale branding for new sub-brands (FlowForm).

Elevating HRE’s print, collateral & visuals

HRE makes the best automotive wheels in the world. Each set machined to order in their Vista, CA building, they are are highly desired and are regular equipment on the most amazing cars in the world. Valhalla started working closely with HRE in late 2010 to upgrade their visual program to be on par with their amazing wheels. What started as a catalog has turned into a 6+ year relationship, working closely with their in house design & marketing team on everything from print work to t-shirt designs, web consulting & full-scale branding for new sub-brands (FlowForm).
Line logos for 3 tiers of HRE wheels. FlowForm, Forged & Carbon
Line logos for 3 tiers of HRE wheels. FlowForm, Forged & Carbon
While print may be a dying medium, there’s a lot to be said about a high quality printed piece for potential customers to hold while dreaming up their next purchase. Our initial collaboration with HRE was to upgrade the print collateral in a big way. Their existing print collateral did not portray their brand image properly, the printed pieces did not convey the wheels as handcrafted works of art nor did it portray HRE as a highly desired, premium luxury brand. We rethought everything, starting from scratch to produce printed goods that looked & felt as good as the amazing wheels that HRE produced.

 

The idea with the HRE catalogs was to create a piece which felt like a coffee table book, something that would fit in as well in a high end auto salon as it would on the coffee table of a tech mogul. The idea carried over to all their print collateral, basically to make things look & feel amazing. Each piece is used as a tactile representations of the brand with textures, weight, imagery and overall quality reinforcing that the HRE was very different from the average wheel company. The resulting pieces continue to contribute in building brand image, setting it apart from the myriad of lesser quality wheel manufacturers in the marketplace.
While print may be a dying medium, there’s a lot to be said about a high quality printed piece for potential customers to hold while dreaming up their next purchase. Our initial collaboration with HRE was to upgrade the print collateral in a big way. Their existing print collateral did not portray their brand image properly, the printed pieces did not convey the wheels as handcrafted works of art nor did it portray HRE as a highly desired, premium luxury brand. We rethought everything, starting from scratch to produce printed goods that looked & felt as good as the amazing wheels that HRE produced.
The idea with the HRE catalogs was to create a piece which felt like a coffee table book, something that would fit in as well in a high end auto salon as it would on the coffee table of a tech mogul. The idea carried over to all their print collateral, basically to make things look & feel amazing. Each piece is used as a tactile representations of the brand with textures, weight, imagery and overall quality reinforcing that the HRE was very different from the average wheel company. The resulting pieces continue to contribute in building brand image, setting it apart from the myriad of lesser quality wheel manufacturers in the marketplace.

30′ x 8′ wall graphic announcing new Classic Series of wheels SEMA Tradeshow 2014

You’ve done something right if in a hall filled with the most amazing cars on earth, people take pictures of your graphic wall on the back of the booth.

HRE’s Alan Peltier talking about cars with Jay Leno in a t-shirt I designed

You’ve done something right if in a hall filled with the most amazing cars on earth, people take pictures of your graphic wall on the back of the booth.

HRE clothing logo designed in conjunction with Joshua Ariza

HRE’s Alan Peltier talking about cars with Jay Leno in a t-shirt I designed

BMW M235i Cup Livery
Ford Transit Livery (HRE side)
BMW M235i Cup Livery
Ford Transit Livery (HRE side)
BMW M235i Cup Livery
Ford Transit Livery (HRE side)

VALHALLA ALSO CREATED A SOFTGOODS LINE FOR HRE WITH SOME GREAT T’S & ACCESSORIES.

VALHALLA ALSO CREATED A SOFTGOODS LINE FOR HRE WITH SOME GREAT T’S & ACCESSORIES.

  • Being a designer myself, it’s rare to find another designer that can work seamlessly with me between three brands. Scott is extremely talented to be able to switch gears between our luxury and youthful brands, always with a positive attitude. We have a great time swapping ideas and laughing along the way.

    - Patrick MoranCreative Director - HRE Wheels, HRE FlowForm Wheels, Akrapovic Exhaust USA/Canada

  • Being a designer myself, it’s rare to find another designer that can work seamlessly with me between three brands. Scott is extremely talented to be able to switch gears between our luxury and youthful brands, always with a positive attitude. We have a great time swapping ideas and laughing along the way.

    - Patrick MoranCreative Director - HRE Wheels, HRE FlowForm Wheels, Akrapovic Exhaust USA/Canada

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