HRE makes the best automotive wheels in the world. Each set machined to order in their Vista, CA building, they are are highly desired and are regular equipment on the most amazing cars in the world. Valhalla started working closely with HRE in late 2010 to upgrade their visual program to be on par with their amazing wheels. What started as a catalog has turned into a 6+ year relationship, working closely with their in house design & marketing team on everything from print work to t-shirt designs, web consulting & full-scale branding for new sub-brands (FlowForm).

While print may be a dying medium, there’s a lot to be said about a high quality printed piece for potential customers to hold while dreaming up their next purchase. Our initial collaboration with HRE was to upgrade the print collateral in a big way. Their existing print collateral did not portray their brand image properly, the printed pieces did not convey the wheels as handcrafted works of art nor did it portray HRE as a highly desired, premium luxury brand. We rethought everything, starting from scratch to produce printed goods that looked & felt as good as the amazing wheels that HRE produced.

The idea with the HRE catalogs was to create a piece which felt like a coffee table book, something that would fit in as well in a high end auto salon as it would on the coffee table of a tech mogul. The idea carried over to all their print collateral, basically to make things look & feel amazing. Each piece is used as a tactile representations of the brand with textures, weight, imagery and overall quality reinforcing that the HRE was very different from the average wheel company. The resulting pieces continue to contribute in building brand image, setting it apart from the myriad of lesser quality wheel manufacturers in the marketplace.

VALHALLA ALSO CREATED A SOFTGOODS LINE FOR HRE WITH SOME GREAT T’S & ACCESSORIES.