When compromise is not an option.
Consumer Goods
Copywriting
Marketing
Packaging
Branding & Identity
Consumer Goods
Copywriting
Marketing
Packaging
Print
The best deserves the best.
Situation
HRE made the best car wheels in the world but their visual presence wasn’t at the same level.
Objective
Make their visuals (print, collateral & promo collection) awesome.
Solution
Rethink every piece of collateral with the goal in mind of using those pieces to better tell the HRE brand story as a premium brand.
Results
– Print Catalogs, posters & collateral support HRE’s position as a desired, premium luxury brand.
– Premium visuals elevated brand image & resulted in greater sales..
– Establishment as a luxury has increased brand appeal & desirability, creating addtional avenues of revenue (soft goods, accessories, sponsorships, etc).
The best deserves the best.
Situation
HRE made the best car wheels in the world but their visual presence wasn’t at the same level.
Objective
Make their visuals (print, collateral & promo collection) awesome.
Solution
Rethink every piece of collateral with the goal in mind of using those pieces to better tell the HRE brand story as a premium brand.
Results
– Print Catalogs, posters & collateral support HRE’s position as a desired, premium luxury brand.
– Premium visuals elevated brand image & resulted in greater sales..
– Establishment as a luxury has increased brand appeal & desirability, creating addtional avenues of revenue (soft goods, accessories, sponsorships, etc).
Keep scrolling to check out the full story on the project
Elevating HRE’s print, collateral & visuals
HRE makes the best automotive wheels in the world. Each set machined to order in their Vista, CA building, they are are highly desired and are regular equipment on the most amazing cars in the world. Valhalla started working closely with HRE in late 2010 to upgrade their visual program to be on par with their amazing wheels. What started as a catalog has turned into a 6+ year relationship, working closely with their in house design & marketing team on everything from print work to t-shirt designs, web consulting & full-scale branding for new sub-brands (FlowForm).
Elevating HRE’s print, collateral & visuals
HRE makes the best automotive wheels in the world. Each set machined to order in their Vista, CA building, they are are highly desired and are regular equipment on the most amazing cars in the world. Valhalla started working closely with HRE in late 2010 to upgrade their visual program to be on par with their amazing wheels. What started as a catalog has turned into a 6+ year relationship, working closely with their in house design & marketing team on everything from print work to t-shirt designs, web consulting & full-scale branding for new sub-brands (FlowForm).
Line logos for 3 tiers of HRE wheels. FlowForm, Forged & Carbon
Line logos for 3 tiers of HRE wheels. FlowForm, Forged & Carbon
While print may be a dying medium, there’s a lot to be said about a high quality printed piece for potential customers to hold while dreaming up their next purchase. Our initial collaboration with HRE was to upgrade the print collateral in a big way. Their existing print collateral did not portray their brand image properly, the printed pieces did not convey the wheels as handcrafted works of art nor did it portray HRE as a highly desired, premium luxury brand. We rethought everything, starting from scratch to produce printed goods that looked & felt as good as the amazing wheels that HRE produced.
The idea with the HRE catalogs was to create a piece which felt like a coffee table book, something that would fit in as well in a high end auto salon as it would on the coffee table of a tech mogul. The idea carried over to all their print collateral, basically to make things look & feel amazing. Each piece is used as a tactile representations of the brand with textures, weight, imagery and overall quality reinforcing that the HRE was very different from the average wheel company. The resulting pieces continue to contribute in building brand image, setting it apart from the myriad of lesser quality wheel manufacturers in the marketplace.
While print may be a dying medium, there’s a lot to be said about a high quality printed piece for potential customers to hold while dreaming up their next purchase. Our initial collaboration with HRE was to upgrade the print collateral in a big way. Their existing print collateral did not portray their brand image properly, the printed pieces did not convey the wheels as handcrafted works of art nor did it portray HRE as a highly desired, premium luxury brand. We rethought everything, starting from scratch to produce printed goods that looked & felt as good as the amazing wheels that HRE produced.
The idea with the HRE catalogs was to create a piece which felt like a coffee table book, something that would fit in as well in a high end auto salon as it would on the coffee table of a tech mogul. The idea carried over to all their print collateral, basically to make things look & feel amazing. Each piece is used as a tactile representations of the brand with textures, weight, imagery and overall quality reinforcing that the HRE was very different from the average wheel company. The resulting pieces continue to contribute in building brand image, setting it apart from the myriad of lesser quality wheel manufacturers in the marketplace.
30′ x 8′ wall graphic announcing new Classic Series of wheels SEMA Tradeshow 2014
You’ve done something right if in a hall filled with the most amazing cars on earth, people take pictures of your graphic wall on the back of the booth.
HRE’s Alan Peltier talking about cars with Jay Leno in a t-shirt I designed
You’ve done something right if in a hall filled with the most amazing cars on earth, people take pictures of your graphic wall on the back of the booth.
HRE clothing logo designed in conjunction with Joshua Ariza
HRE’s Alan Peltier talking about cars with Jay Leno in a t-shirt I designed
BMW M235i Cup Livery
Ford Transit Livery (HRE side)
BMW M235i Cup Livery
Ford Transit Livery (HRE side)
BMW M235i Cup Livery
Ford Transit Livery (HRE side)
VALHALLA ALSO CREATED A SOFTGOODS LINE FOR HRE WITH SOME GREAT T’S & ACCESSORIES.
VALHALLA ALSO CREATED A SOFTGOODS LINE FOR HRE WITH SOME GREAT T’S & ACCESSORIES.
VALHALLA ALSO CREATED A SOFTGOODS LINE FOR HRE WITH SOME GREAT T’S & ACCESSORIES.
VALHALLA ALSO CREATED A SOFTGOODS LINE FOR HRE WITH SOME GREAT T’S & ACCESSORIES.
