USA Network by Sean Serio

USA Network by Sean Serio

We start off this series on a good note, with an example we’ve liked since we first laid eyes on it. The latest iteration of the USA Networks logo, by Sean Serio for Peloton design, was a giant step forward for the network. Through the clever usage of positive & negative space, the visually pleasing logo boldly displays the brand’s name. The Futura derived solid lowercase U and A are balanced bookends for the lightweight negative space S between them. Simple, effective and to the point, this logo succeeds passes our 6 quick and easy rules to creating a successful logo.