HRE FlowForm is the entry level brand for HRE Performance Wheels, the standout leader in the automotive aftermarket wheels segment. By utilizing the latest cast wheel technologies, they wanted to create a separate line that would appeal to enthusiasts who loved the brand but didn’t have the budget for a set of their mainline forged wheels.

If a typical HRE customer is a tech startup founder who owns a supercar, a FlowForm customer is their younger brother who drives a tuned BMW & wrenches on cars over the weekend.

By engraining California lifestyle into the brand DNA with striking visuals & light-hearted messaging, the brand targets a younger demographic but doesn’t alienate the traditional HRE customer.

Since the launch, consumer response to FlowForm has been tremendous.
The brand stands on its own, the line has grown from a single model to three & has become a substantial part of the HRE business model.