Musician, Producer , Director & Entrepreneur (Blink 182 / Angels & Airwaves / To The Stars)
Senior Head of Product, Americas Region at Puma (former Helly Hansen VP Global Product & Marketing)
Olympic Snowboarder, Television Commentator, Funnyguy, Saint Archer & Villager Goods Ambassador
VP Business Development – Kali Protectives
Skateboarding Legend, Founder Earth Products, Adio Footwear, Vuori Clothing
Co-Founder Element Skateboards, Founder ArtProjekt, Co-CEO MatchCo Cosmetics
Before we can start anything, we need to know why the project exists. This can be simple "make us some awesome (fill-in product)", complex "our brand isn't where we want it to be" or anything in between.
A crucial step where we set the target & work our way back. The design process is the same whether the project is for a 12yo or a guy who buys a Ferrari an AmEx Black but the results are night & day different.
This could quite literally be listening to music (hence the Beastie Boys photo), resarching online, digging through a bookstore, shopping trendy LA Boutiques, snowboarding or any combination of the above.
This is where the magic happens, we collect & organize our research, then put pencil to paper. Sketches, notes & tidbits are scanned into the computer, we start fleshing out concepts & designs come together.
We've received feedback from the concepts & revise the designs before handing off the final files. Then we wait and wait (and wait) for our babies to be released for everyone to enjoy (and us to show off)!