Valhalla Design & Conquer | The Shadow ConspiracyCase Study
Valhalla Design & Conquer is a multi-faceted creative design studio based in San Diego, California.
design, graphic design, graphic, illustration, logo, logos, branding, art, vector, adobe, t-shirts, apparel, advertising, product design, interior, interior design, restaurants, outerwear, POP, point of purchase, display, packaging, print, catalog, hats, beanies, patterns, labels, beer, alcohol, skateboarding, skateboard, snowboard, snowboarding, skiing, bmx, mountain bikes, bicycles, motocross, mx, youth culture, youth, action, action sports, awesome, angels and airwaves, ava, angels & airwaves, tom delonge, blink 182, adidas, adidas skateboarding, adidas snowboarding, burton, burton snowboards, etnies, emerica, 661, alpinestars, armstrong flooring, atomic, bear mountain, ski resort, cosmetix west, pacsun, pacific sunwear, flippin pizza, flippin' pizza, helly hansen, hre, hre wheels, flowform, flowform wheels, k2, k2 snowboards, k2 skis, knolly, knolly bikes, kali, kali protectives, new balance, ODI, outdoor research, or, p!nk, pink, puma, red mountain, red mtn, red mountain ski resort, red mtn ski resort, pinkbike, shadow, shadow conspiracy, the shadow conspiracy, subrosa, subrosa brand, subrosa bmx, spy, spy optics, standard films, targa, targa trophy, throtl, traeger, traeger grills, uvex, world, world industries, wrld, shoe, shoe design, sneakerheads, xfusion, bavsound, bluebird, egarage, hansens, injinji, shift racing, shift, the clumb, clumb, swix, todd richards, kari delonge
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Branding & Identity
Consumer Goods
Branding & Identity
Consumer Goods

The Shadow Conspiracy would become THE company in BMX culture but before it could do that, the brand needed an icon.

Situation

A long time friend & client was starting a new bmx brand. The name & general direction was set but an icon to represent brand vision was elusive.

Objective

Create a brand icon to represent the “Dark, Ominous and Black” creative brief

Solution

The “Crow’s Head” icon.

Results

– Outstanding response to the icon and the brand in general.

 

– The “Crow’s Head” icon has become synonymous with BMX culture

 

– In continuous use since brand inception 13+ years ago with thousands of products produced featuring the image.

Branding

Consumer Goods

Branding

Consumer Goods

The Shadow Conspiracy would become THE company in BMX culture but before it could do that, the brand needed an icon.

Situation

A long time friend & client was starting a new bmx brand. The name & general direction was set but an icon to represent brand vision was elusive.

Objective

Create a brand icon to represent the “Dark, Ominous and Black” creative brief

Solution

The “Crow’s Head” icon.

Results

– Outstanding response to the icon and the brand in general.
– The “Crow’s Head” icon has become synonymous with BMX culture
– In continuous use since brand inception 13+ years ago with thousands of products produced featuring the image.

Branding

Consumer Goods

Keep scrolling to check out the full story on the project

Shadow Conspiracy Crow Logo

Here’s the story on creating the brand icon for the most iconic brand in bmx

It goes something like this. A couple days after having surgery to put some titanium hardware to hold my thumb together, I got a call from Ronnie Bonner. We had become friends over the past couple years while I helped him with his UGP (Underground Products) bmx clothing line. He was starting a new bmx parts brand. To be totally honest, I was pretty looped on Vicodin at the time but according to my notes, he had a name (The Shadow Conspiracy), general marketing direction (Dark, Ominous & Black) & liked Hitchcock but was stumped on what to use for an icon. I remember asking him if I could have a few weeks & he said he only had a few days before he needed something to have parts in time for Interbike.
Within the day or two of brainstorming Ronnie’s three word creative brief (Dark, Ominous, Black) while thinking about Hitchcock movies Edgar Allan Poe’s “The Raven” came to mind. That’s perfect. A solitary image that could be drafted into an icon form, connecting the Dark, Ominous & Black dots with Ronnie’s Hitchcock interest. A few hours of sketching followed by a couple hours of uncomfortable mouse clicking (I had to keep my hand above my heart) and the Shadow Crow’s head was born. 14+ years later it’s still in use and is THE logo of bmx culture.

 

And… that’s how The Shadow Conspiracy “Crow’s Head” icon was born.

Here’s the story on creating the brand icon for the most iconic brand in bmx

It goes something like this. A couple days after having surgery to put some titanium hardware to hold my thumb together, I got a call from Ronnie Bonner. We had become friends over the past couple years while I helped him with his UGP (Underground Products) bmx clothing line. He was starting a new bmx parts brand. To be totally honest, I was pretty looped on Vicodin at the time but according to my notes, he had a name (The Shadow Conspiracy), general marketing direction (Dark, Ominous & Black) & liked Hitchcock but was stumped on what to use for an icon. I remember asking him if I could have a few weeks & he said he only had a few days before he needed something to have parts in time for Interbike.

 

Within the day or two of Vicodin influenced brainstorming Ronnie’s three word creative brief (Dark, Ominous, Black) while thinking about Hitchcock movies, Edgar Allan Poe’s “The Raven” came to mind. That’s perfect. A solitary image that could be drafted into an icon form, connecting the Dark, Ominous & Black dots with Ronnie’s Hitchcock interest. A few hours of sketching followed by a couple hours of uncomfortable mouse clicking (still throbbing left hand in the air the whole time) and the Shadow Crow’s head was born. 14+ years later it’s still in use and is THE logo of bmx culture.

 

And… that’s how The Shadow Conspiracy “Crow’s Head” icon was born.

The logo has been used to brand tens of thousands of products, from pedals to pillows.

The logo has been used to brand tens of thousands of products, from pedals to pillows.

icrowbutton1
Shadow Crow Seat
Shadow Headset
shadow-x-the-hundreds

VALHALLA DESIGNED ALL THE STUFF DOWN HERE FOR SHADOW, AS WELL.

Shadow Birds Logo

VALHALLA DESIGNED ALL THE STUFF DOWN HERE FOR SHADOW, AS WELL.

Shadow Birds Logo
Shadow Murder
Eric Bahlman
Shadow Pinstripe Hat
Shadow Pendose Sketch
Shadow Penrose
Shadow Penrose Shirt
Shadow Pendose Sketch
Shadow Penrose
Shadow Penrose Shirt
Shadow Lines
Shadow Lines Detail

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