Founded by award-winning creative director Scott Hultgren, Valhalla specializes in creating brand value through better experiences.
Founded by award-winning creative director Scott Hultgren, Valhalla specializes in creating brand value through better experiences.
“The creative and design work was so complete and amazing it was only surpassed by the beauty and distinguished manner in which Scott handled himself.”
Musician, Producer , Director & Entrepreneur (Blink 182 / Angels & Airwaves / To The Stars)
“I have worked with Scott on many creative projects and in each and every case, he performed a fantastic job. Scott is an extremely creative and dynamic design professional who consistently over-delivers. Scott was really versatile and worked well with each and every member of our highly diverse, international team. During the ideation and creative phase, Scott brought considered and valuable new thinking to the brand and products we were creating. Scott works extremely hard and yet he has the rare ability to always kept things fun and optimistic. He brings positive energy and creativity that helps to motivate the entire team. Scott’s a pleasure to have as a team-member and I would highly recommend him.”
Senior Head of Product, Americas Region at Puma (former Helly Hansen VP Global Product & Marketing)
“While working at Helly Hansen, I had the pleasure of contracting Scott on a variety of design projects. Scott always brought a fresh point of view that reflected his connection and passion to the winter-sports market. Scott continued to over-deliver and overwhelm whether it was concepting, product design, graphics, presentations or casual conversation. I was always impressed with Scott’s ability to understand our consumer and the market we played in. His insights were unique and imaginative. His positive energy and work ethic always raised the mood of the room, as well as challenged those around him to do better.”
Sr. Director Global Category Apparel Lead at Nike
“Scott joined me as our creative director to launch Atomic Snowboards globally from the USA. I wanted west coast up to the minute connection to the action sports trends and Scott to create something different so we could stand out, but still retail easily. Within 2 years we went from an obscure Austrian Ski Racing brand and broke into the top ten snowboard brands in the USA, according to SIA data. This is crazy how far we came in such a short time and I owe a ton of our success to the look and feel that Scott created for our graphics and marketing. I would recommend him to anyone that wants to kick ass!”
VP Specialty Sales – Traeger Wood Fired Grills (Previously GM – Atomic Snowboarding)
“”I have a lot of stupid ideas for shirts and stickers and fairly pointless entertaining graphic needs. Scott has been my go to guy for a while now. Somehow always knowing exactly what my scattered mind needs in graphic form.”
Olympic Snowboarder, Television Commentator, Funnyguy, Saint Archer & Villager Goods Ambassador
“Not only does he bring you extremely useful gifts like pineapple infused vodka, Scott has been a pleasure to work with on every level. We have worked with him for a variety of different initiatives from simple tshirt design to complex media packaging under extremely tight deadlines and he has risen to every occasion exceeding what was asked of him.”
EVP Product at To The Stars, Inc
“Being a designer myself, it’s rare to find another designer that can work seamlessly with me between three brands. Scott is extremely talented to be able to switch gears between our luxury and youthful brands, always with a positive attitude. We have a great time swapping ideas and laughing along the way.”
Creative Director – HRE Wheels, HRE FlowForm Wheels, Akrapovic Exhaust USA/Canada
“In this day and age that all are calling them selves designers there is very few people that can come through with designs that truly meet your expectations. I have felt this way since first working with Scott Hultgren in 2000. Scott is very in tune with the market place and takes his researching of what your needs as a brand are very seriously. As he is not only a designer he is our consumer in our industry.
This gives him a leg up on any graphic designers that I met. I would highly refer Scott and Valhalla to all out there that need to step it up! ”
Owner / Founder of BMX Superbrand The Shadow Conspiracy
“Scott does great work and has been a great resource for me over the past 10 years. I wrangle brands for a living and Scott provides design work that is perfectly just ahead of the curve, on time and on budget.”
VP Business Development – Kali Protectives
“Scott has been an amazing design resource for me over the years. He has consistently provided me with timely, relevant, progressive work that is both creative and commercially viable.”
Skateboarding Legend, Founder Earth Products, Adio Footwear, Vuori Clothing
“Scott Hultgren has always been a pleasure to work with. An intuitive designer and art director with his finger on the pulse of current youth culture obsessions, Scott’s ability to bring a concept from initial conversation to a manifested product or campaign is top notch.”
Co-Founder Element Skateboards, Founder ArtProjekt, Co-CEO MatchCo Cosmetics
Before we can start anything, we need to know why the project exists. This can be simple "make us some awesome (fill-in product)", complex "our brand isn't where we want it to be" or anything in between.
A crucial step where we set the target & work our way back. The design process is the same whether the project is for a 12yo or a guy who buys a Ferrari an AmEx Black but the results are night & day different.
This could quite literally be listening to music (hence the Beastie Boys photo), resarching online, digging through a bookstore, shopping trendy LA Boutiques, snowboarding or any combination of the above.
This is where the magic happens, we collect & organize our research, then put pencil to paper. Sketches, notes & tidbits are scanned into the computer, we start fleshing out concepts & designs come together.
We've received feedback from the concepts & revise the designs before handing off the final files. Then we wait and wait (and wait) for our babies to be released for everyone to enjoy (and us to show off)!