Each site has wall imagery that pulls from the local culture, so the location feels like it’s been the neighborhood pizza joint for decades. Long Beach art & show posters adorn the bathroom corridor walls from Ozzy Osbourne Live to the Queen Mary & imagery from It’s a Mad, Mad, Mad, Mad World, which was filmed in and around the area.
While there is undoubtedly a lot going up near the top of the space, the vast majority of the location art & design is well above eye level, creating an open feeling. It isn’t until the patron has settled and begins to look around a bit, that they realize there is more to find everywhere they look.
The dining room features a reclaimed brick feature wall, feeling as though the entire wall has been transported from New York. The banquette seating allows for maximum space & seating possibilities while reclaimed wood surround mirrors on the feature wall draw the people facing the wall into the dining experience.
Little things go a long way. Painting the insides of the hanging warehouse lights gives a color pop & coordinates with the red in the branding posters, giving a finished, “wow, they really thought of everything” look.
Nobody expects a bathroom to be cool. When opening the door guests are taken aback when the wheat pasted collage of music, movie & pop culture wheat pasted posters greet them.
Even the exterior signage is awesome. Popping from across the parking lot it creates interest at first sight as black letters with a white pinline float off the background, which when illuminated has a red glow on the background wall.
Coming from a DIY / Youth Culture background, we’re well in tune with getting the most from any size budget. Utlizing materials like low level granite & porcelain tiles that look like reclaimed wood buildouts according to our style guide looked amazing & could be done for a very reasonable amount.