SERVICES

Art Direction  |  Branding  |  Copywriting   |   Environment Design

CHALLENGE

 

With a handful of locations spread across the globe,  Flippin’ was an  established brand with award-winning food, who looked to establish itself as the leader in the category and better connect to its customers.

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SOLUTION

 

By updating the visual language & creating a fun atmosphere to enjoy great food, the locations became unique members of the community where neighbors frequented and became brand champions, interacting with others by sharing photos & stories about their experience.
SERVICES
Art Direction
Branding
Copywriting
Environment Design
Flippin’ Pizza is a New York style, international pizza chain based in San Diego who wanted a look &  a restaurant experience as memorable as their award-winning pies. 

 

Each Flippin’ location feels like a slice of New York dropped into a local neighborhood, a multi-generational favorite that has been there for decades. Every customer touch point was designed to support this Flippin’ brand story. The logo, based on a 30s era font, reclaimed brick, worn concrete & walls adorned with layers of wheat pasted posters support the “Old New York” ambiance. Up front, posters featuring lighthearted copy communicate the brand story in an unassuming, humorous way while collages of music, movie & pop culture posters await those who venture toward the restrooms.

 

Everything comes together to create locations that management, franchisees & customers love.
SERVICES
Art Direction
Branding
Copywriting
Environment Design
Flippin’ Pizza is a New York style, international pizza chain based in San Diego who wanted a look &  a restaurant experience as memorable as their award-winning pies. 

 

Each Flippin’ location feels like a slice of New York dropped into a local neighborhood, a multi-generational favorite that has been there for decades. Every customer touch point was designed to support this Flippin’ brand story. The logo, based on a 30s era font, reclaimed brick, worn concrete & walls adorned with layers of wheat pasted posters support the “Old New York” ambiance. Up front, posters featuring lighthearted copy communicate the brand story in an unassuming, humorous way while collages of music, movie & pop culture posters await those who venture toward the restrooms.

 

Everything comes together to create locations that management, franchisees & customers love.
Valhalla-FlippinPizza-SoFreshUniform
Valhalla-FlippinPizza-PullPie
Valhalla-FlippinPizza-BrickFeatureWall
Valhalla-FlippinPizza-PizzaCuresUniform
Valhalla-FlippinPizza-Murrieta
Valhalla-FlippinPizza-PizzaAndABeer
Valhalla-FlippinPizza-PizzaBox-SliceSheet
Valhalla-FlippinPizza-MenuCup
Valhalla-FlippinPizza-WheatPastePosters