Valhalla Design & Conquer | Atomic SnowboardingCase Study
Valhalla Design & Conquer is a multi-faceted creative design studio based in San Diego, California.
design, graphic design, graphic, illustration, logo, logos, branding, art, vector, adobe, t-shirts, apparel, advertising, product design, interior, interior design, restaurants, outerwear, POP, point of purchase, display, packaging, print, catalog, hats, beanies, patterns, labels, beer, alcohol, skateboarding, skateboard, snowboard, snowboarding, skiing, bmx, mountain bikes, bicycles, motocross, mx, youth culture, youth, action, action sports, awesome, angels and airwaves, ava, angels & airwaves, tom delonge, blink 182, adidas, adidas skateboarding, adidas snowboarding, burton, burton snowboards, etnies, emerica, 661, alpinestars, armstrong flooring, atomic, bear mountain, ski resort, cosmetix west, pacsun, pacific sunwear, flippin pizza, flippin' pizza, helly hansen, hre, hre wheels, flowform, flowform wheels, k2, k2 snowboards, k2 skis, knolly, knolly bikes, kali, kali protectives, new balance, ODI, outdoor research, or, p!nk, pink, puma, red mountain, red mtn, red mountain ski resort, red mtn ski resort, pinkbike, shadow, shadow conspiracy, the shadow conspiracy, subrosa, subrosa brand, subrosa bmx, spy, spy optics, standard films, targa, targa trophy, throtl, traeger, traeger grills, uvex, world, world industries, wrld, shoe, shoe design, sneakerheads, xfusion, bavsound, bluebird, egarage, hansens, injinji, shift racing, shift, the clumb, clumb, swix, todd richards, kari delonge
44188
portfolio_page-template-default,single,single-portfolio_page,postid-44188,_masterslider,_ms_version_3.0.1,qode-core-1.0.2,ajax_fade,page_not_loaded,,capri child-child-ver-1.0.0,capri-ver-1.9, vertical_menu_with_scroll,smooth_scroll,woocommerce_installed,blog_installed,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Blowing Up

Advertising
Art Direction
Branding & Identity
Consumer Goods
Print & POP
Strategy
Advertising
Art Direction
Branding & Identity
Consumer Goods
Marketing
POP
Print
Strategy

Making an Austrian ski race company into a cool snowboard brand.

Situation

Atomic dabbled in the snowboard market for over a decade before realizing that for their brand to succeed, it must be driven from North America

Objective

Substantially increase sales / market share and boost brand image

Solution

A top to bottom re-branding, enabling Atomic a rebirth in the marketplace as a brand in tune with the snowboard consumer

Results

– Sales tripled year after year after year, growing from under $1m to over $9m annually

 

– Market Share increased from less than .5% to over 3%, catapulting the brand from obscurity to the top 10 in sales & market share.

 

– Brand image enhancement. Atomic was seen as a viable option in the snowboard market, no longer solely a European ski racing brand.

 

– A by-product of the snowboard division’s success was elevated overall brand image, which provided the Alpine Ski Division access to the coveted youth demographic.

Branding

Advertising

Branding

Advertising

Consumer Goods

POP & Promo

Consumer Goods

POP & Promo

Making an Austrian ski race company into a cool snowboard brand.

Situation

Atomic dabbled in the snowboard market for over a decade before realizing that for their brand to succeed, it must be driven from North America

Objective

Substantially increase sales / market share and boost brand image

Solution

A top to bottom re-branding, enabling Atomic a rebirth in the marketplace as a brand in tune with the snowboard consumer

Results

– Sales tripled year after year after year, growing from under $1m to over $9m annually
– Market Share increased from less than .5% to over 3%, catapulting the brand from obscurity to the top 10 in sales & market share.

 

– Brand image enhancement. Atomic was seen as a viable option in the snowboard market, no longer solely a European ski racing brand.

 

– A by-product of the snowboard division’s success was elevated overall brand image, which provided the Alpine Ski Division access to the coveted youth demographic.

Branding

Advertising

Consumer Goods

POP & Promo

Keep scrolling to check out the full story on the project

AtomicLogoRed

In 3 short years we took a European racing ski brand to a top 10 position in the North American snowboard market.

Austria based Atomic had dabbled in the snowboard market for over 10 years, yet their annual sales were under $1m annually. They realized to make the investment worthwhile, they had to let North America run the show. Their first step was by hiring someone who knew the market inside and out, an industry veteran named Luke Edgar. His first step was to hire Scott to creative direct the entire rebrand / project.
It was no small task. Virtually everything had to be reworked. Full rebrand, full product line, ad campaigns, marketing materials, promotional products, everything.

 

The results were staggering. After just one season, people tracked us down at the SIA show to shake our hand for the great job done. Within three seasons, Atomic was a top-10 brand with a tenfold increase in sales.

In 3 short years we took a European racing ski brand to a top 10 position in the North American snowboard market.

Austria based Atomic had dabbled in the snowboard market for over 10 years, yet their annual sales were under $1m annually. They realized to make the investment worthwhile, they had to let North America run the show. Their first step was by hiring someone who knew the market inside and out, an industry veteran named Luke Edgar. His first step was to hire Scott to creative direct the entire rebrand / project.
It was no small task. Virtually everything had to be reworked. Full rebrand, full product line, ad campaigns, marketing materials, promotional products, everything.

 

The results were staggering. After just one season, people tracked us down at the SIA show to shake our hand for the great job done. Within three seasons, Atomic was a top-10 brand with a tenfold increase in sales.
4

Seasons of Collections

5

Ad Campaigns

67

Series of Snowboard Graphics

17

Jet-lagged Austrian dinners

962%

Percent Sales Increase

4

Seasons of Collections

5

Ad Campaigns

67

Series of Snowboard Graphics

17

Jet-lagged Austrian dinners where people only spoke german

962%

Percent Sales Increase

The Logo

 

The first thing we did was update the logo. The in-house creative director for skiing didn’t understand why we thought it should updated until we showed him a base comp & he saw there was no way the existing logo could be recognizable in photos. While they didn’t allow a huge departure from their original, the revise allowed for future model-specific treatments, making it more visible in marketing materials & at least in our eyes, not as “ski racing”.

The Logo

 

The first thing we did was update the logo. The in-house creative director for skiing didn’t understand why we thought it should updated until we showed him a base comp & he saw there was no way the existing logo could be recognizable in photos. While they didn’t allow a huge departure from their original, the revise allowed for future model-specific treatments, making it more visible in marketing materials & at least in our eyes, not as “ski racing”.

Product

A huge part in a successful snowboard line is having great graphics & visuals. Pushing not only the brand but the industry as a whole in this department, while working together, Atomic was at the forefront of the graphic game, earning numerous Transworld Snowboarding “Good Wood” Awards along the way.

 

We can’t say there wasn’t head scratching or “Just trust us” statements when the inevitable questions were asked, we can say that trade show season generally ended with handshakes. sales increases & general celebrations once the shops / public was able to finally see the line we created.
In addition to the rebrand & board graphics, Atomic asked for Valhalla’s help working on a number of products from snowboard boots to an accessory line. Our work was all encompassing, resulting in excellent consumer feedback and outstanding sales growth.

Product

A huge part in a successful snowboard line is having great graphics & visuals. Pushing not only the brand but the industry as a whole in this department, while working together, Atomic was at the forefront of the graphic game, earning numerous Transworld Snowboarding “Good Wood” Awards along the way.
We can’t say there wasn’t head scratching or “Just trust us” statements when the inevitable questions were asked, we can say that trade show season generally ended with handshakes. sales increases & general celebrations once the shops / public was able to finally see the line we created.
Scroll to see more
In addition to the rebrand & board graphics, Atomic asked for Valhalla’s help working on a number of products from snowboard boots to an accessory line. Our work was all encompassing, resulting in excellent consumer feedback and outstanding sales growth.

Advertising

 

The ad campaigns created for Atomic were a crucial part of their success. While they had run ads in the past, they were so off-point that nobody even noticed they were there. Action sports & youth culture is a finicky market, if a brand strays too far from the “action shot / portrait / product” formula, it’s viewed as an outsider & essentially black balled from the culture.

Advertising

 

The ad campaigns created for Atomic were a crucial part of their success. While they had run ads in the past, they were so off-point that nobody even noticed they were there. Action sports & youth culture is a finicky market, if a brand strays too far from the “action shot / portrait / product” formula, it’s viewed as an outsider & essentially black balled by core enthusiasts, influencers and in turn, from the culture itself.

Season 1 Campaign

To establish Atomic as a true Snowboarding brand, we intentionally started the rebrand with ad campaigns that were almost “too far”. Bright colors, striking imagery & interesting copy highlighted the team while serving notice that Atomic meant business.

Season 2 Campaign(s)

Freestyle Campaign

Freeride Campaign

The second season campaign was split into two separate campaigns. The freestyle crowd got a self-promotion campaign in Transworld Snowboarding magazine with riders in front of projected action shots.
At the forefront of the “earn your turns” mindset, this campaign ran in Frequency Snowboard Journal and featured imagery meant to inspire riders to explore terrain outside the resorts.

Season 3 Campaign

Season 4 Campaign

Campaigns for the third season started to play on the riders personalities. One was a painter, another a spaz, a third loved golf & the fourth loved hip-hop music. Extra points if you can figure out who’s who & where the references came from (hint).
Even with excellent sales, budget restraints had started to kick in by our 4th season and photoshoots were no longer an option. Our last campaign for the brand utilized mostly existing photos with the riders sending in their portrait taken by a friend with a point & shoot.

Season 1 Campaign

The first season ad campaign was intentionally “too far”. Bright colors, striking imagery & interesting copy highlighted the team while alerting consumers of the brand’s existence.

Season 2 Campaign(s)

The second season campaign was split into two separate campaigns. The freestyle crowd got a self-promotion campaign in Transworld Snowboarding magazine with riders in front of projected action shots.
The freeride campaign ran in Frequency Snowboard Journal, featuring imagery to inspire riders to explore terrain outside the resorts. This concept was the forefront of the “earn your turns’ mindset commonplace today.

Season 3 Campaign

Campaigns for the third season started to play on the riders personalities. One was a painter, another a spaz, a third loved golf & the fourth loved hip-hop music. Extra points if you can figure out who’s who & where the references came from (hint).

Season 4 Campaign

Even with excellent sales, udget restraints had started to kick in by our 4th season and photoshoots were no longer an option. Our last campaign for the brand utilized mostly existing photos with the riders sending in their portrait taken by a friend with a point & shoot.

Marketing & Promo

Cool marketing & promotional goods are essential to a brand’s success in the youth culture marketplace. Branded skull lights to customized VewMasters and everything in-between, Atomic’s marketing & promotional goods were on point!

Marketing & Promo

Cool marketing & promotional goods are essential to a brand’s success in the youth culture marketplace. Branded skull lights to customized VewMasters and everything in-between, Atomic’s marketing & promotional goods were on point!

Don’t forget to check other similar projects!

Adidas

Consumer Goods / Copywriting

Adidas

Consumer Goods / Copywriting