Valhalla Design & Conquer | Helly Hansen
Valhalla Design & Conquer is a multi-faceted creative design studio based in San Diego, California.
design, graphic design, graphic, illustration, logo, logos, branding, art, vector, adobe, t-shirts, apparel, advertising, product design, interior, interior design, restaurants, outerwear, POP, point of purchase, display, packaging, print, catalog, hats, beanies, patterns, labels, beer, alcohol, skateboarding, skateboard, snowboard, snowboarding, skiing, bmx, mountain bikes, bicycles, motocross, mx, youth culture, youth, action, action sports, awesome, angels and airwaves, ava, angels & airwaves, tom delonge, blink 182, adidas, adidas skateboarding, adidas snowboarding, burton, burton snowboards, etnies, emerica, 661, alpinestars, armstrong flooring, atomic, bear mountain, ski resort, cosmetix west, pacsun, pacific sunwear, flippin pizza, flippin' pizza, helly hansen, hre, hre wheels, flowform, flowform wheels, k2, k2 snowboards, k2 skis, knolly, knolly bikes, kali, kali protectives, new balance, ODI, outdoor research, or, p!nk, pink, puma, red mountain, red mtn, red mountain ski resort, red mtn ski resort, pinkbike, shadow, shadow conspiracy, the shadow conspiracy, subrosa, subrosa brand, subrosa bmx, spy, spy optics, standard films, targa, targa trophy, throtl, traeger, traeger grills, uvex, world, world industries, wrld, shoe, shoe design, sneakerheads, xfusion, bavsound, bluebird, egarage, hansens, injinji, shift racing, shift, the clumb, clumb, swix, todd richards, kari delonge
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Helly Hansen

Helly wanted to appeal the core snowsports market. In a matter of a few seasons, they became a front runner in the marketplace.

Situation
Helly Hansen’s outerwear was perceived as a premium product but their graphic tee and headwear programs weren’t in touch with the consumer’s tastes and their feature icons and label packages were dated.

Objective
Update the image of Helly Hansen’s graphic programs to fit in line with it’s premium outerwear.

Solution
Create tees, hats & beanies which appealed to Helly’s diverse clientele, elevating the brand image with core consumers and update their icon & label package to compliment their premium outerwear line.

Results
Increased awareness, recognition & “cool factor” with core consumer.

Substantial increase in graphic t-shirt and hat program sales.

Brand image enhancement. Helly Hansen was now seen as a leader in both the ski & snowboard market and a desired brand for consumers.

Additional developments updated Helly’s brand icons and label packages.

Category

Branding, Consumer Goods, Product Design