Helly Hansen

Helly wanted to appeal the core snowsports market. In a matter of a few seasons, they became a front runner in the marketplace.

Helly Hansen’s outerwear was perceived as a premium product but their graphic tee and headwear programs weren’t in touch with the consumer’s tastes and their feature icons and label packages were dated.

Update the image of Helly Hansen’s graphic programs to fit in line with it’s premium outerwear.

Create tees, hats & beanies which appealed to Helly’s diverse clientele, elevating the brand image with core consumers and update their icon & label package to compliment their premium outerwear line.

Increased awareness, recognition & “cool factor” with core consumer.

Substantial increase in graphic t-shirt and hat program sales.

Brand image enhancement. Helly Hansen was now seen as a leader in both the ski & snowboard market and a desired brand for consumers.

Additional developments updated Helly’s brand icons and label packages.


Branding, Consumer Goods, Product Design