World Industries
Working with one of the most iconic names in skateboarding, creating skateboard graphics & a new logo for the brand.
Creating a new logo for World Industry sounded simple enough. Create a logo which is iconic, easily recognizable and easy for kids to draw on their notebooks. Make it something that would appeal to the 30+ skateboarders who remember when World was the dominate force in skateboarding and also to the tween skaters who only know World as having Flame Boy & Wet Willy.
As soon as the WRLD Bolts logo was created, we knew it was a contender, it hit on all the marks World specified they wanted in their creative brief. The logo chosen & in use today is nearly exactly the one sketched out at the beginning of the project.
State Crest Created to feature the home states of each of the pro skaters
Manscaping Facial hair fun!
Black Light Each board was black with 2 florescent colors & a glow in the dark hit. Guaranteed to make people trip out!
Gross Each board was black with 2 florescent colors & a glow in the dark hit. Guaranteed to make you trip out!
Category
Branding, Consumer Goods