Valhalla Design & Conquer | FlowForm WheelsCase Study
Valhalla Design & Conquer is a multi-faceted creative design studio based in San Diego, California.
design, graphic design, graphic, illustration, logo, logos, branding, art, vector, adobe, t-shirts, apparel, advertising, product design, interior, interior design, restaurants, outerwear, POP, point of purchase, display, packaging, print, catalog, hats, beanies, patterns, labels, beer, alcohol, skateboarding, skateboard, snowboard, snowboarding, skiing, bmx, mountain bikes, bicycles, motocross, mx, youth culture, youth, action, action sports, awesome, angels and airwaves, ava, angels & airwaves, tom delonge, blink 182, adidas, adidas skateboarding, adidas snowboarding, burton, burton snowboards, etnies, emerica, 661, alpinestars, armstrong flooring, atomic, bear mountain, ski resort, cosmetix west, pacsun, pacific sunwear, flippin pizza, flippin' pizza, helly hansen, hre, hre wheels, flowform, flowform wheels, k2, k2 snowboards, k2 skis, knolly, knolly bikes, kali, kali protectives, new balance, ODI, outdoor research, or, p!nk, pink, puma, red mountain, red mtn, red mountain ski resort, red mtn ski resort, pinkbike, shadow, shadow conspiracy, the shadow conspiracy, subrosa, subrosa brand, subrosa bmx, spy, spy optics, standard films, targa, targa trophy, throtl, traeger, traeger grills, uvex, world, world industries, wrld, shoe, shoe design, sneakerheads, xfusion, bavsound, bluebird, egarage, hansens, injinji, shift racing, shift, the clumb, clumb, swix, todd richards, kari delonge
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Branding & Identity
Consumer Goods
Copywriting
Marketing
Packaging
Print
Branding & Identity
Consumer Goods
Copywriting
Marketing
Packaging
Print

Ballin’ on a budget? HRE has the answer.

Situation

HRE Performance Wheels was starting a price-conscious brand and needed a full branding package.

Objective

Create a branding package that had ties to the main brand while appealing to budget-minded consumers.

Solution

“Flag” Icon, tag line, consumer goods, packaging to support branding package.

Results

– Brand launch a success.

 

– Graphic package boldly made brand a leader in the price-conscious marketplace.

 

– Continued success and brand growth since launch.

Branding

Consumer Goods

Copywriting

Branding

Consumer Goods

Copywriting

Display

Packaging

Print

Display

Packaging

Print

Ballin’ on a budget? HRE has the answer.

Situation

HRE Performance Wheels was starting a price-conscious brand and needed a full branding package.

Objective

Create a branding package that had ties to the main brand while appealing to budget-minded consumers.

Solution

“Flag” Icon, tag line, consumer goods, packaging to support branding package.

Results

– Brand launch a success.
– Graphic package boldly made brand a leader in the price-conscious marketplace.
– Continued success and brand growth since launch.

Branding

Consumer Goods

Copywriting

Display

Packaging

Print

Keep scrolling to check out the full story on the project

FlowForm Logo

HRE x Valhalla, things were bound to get awesome

HRE is the premier manufacturer of performance automotive wheels, it gets no better. Each set being built to order, they’re regular equipment on some of the fastest & most exclusive cars around the world. Valhalla & HRE had been working closely together for a couple years, in mid-2012 they brought forth a project to create a sub-brand of wheels marketed towards price conscious consumers, produced using a semi-forged process called Flow Form molding. After some exploration, the name FlowForm Wheels was decided upon & the project to create a brand around the name, began.

 

As the branding came together, the idea to use a “Flag” shape was adopted. The flag wrapped around the brochures & became the shape of the main logo. Early versions of the logo & collateral featured the brand’s ties to the main HRE brand. As the brand grew in strength, the HRE connection was dropped & FlowForm became top billing in all print work.
FlowForm SEMA Launch Print
HRE’s entry into the marketplace was a huge deal. The initial launch brochures distributed at the SEMA Tradeshow in Las Vegas featured the phrase “There goes the neighborhood” as HRE’s was about to shake things up in a big way with the brand, an everyday buyer to afford a performance set of wheels at a relatively reasonable price.

HRE x Valhalla, things were bound to get awesome

HRE is the premier manufacturer of performance automotive wheels, it gets no better. Each set being built to order, they’re regular equipment on some of the fastest & most exclusive cars around the world. Valhalla & HRE had been working closely together for a couple years, in mid-2012 they brought forth a project to create a sub-brand of wheels marketed towards price conscious consumers, produced using a semi-forged process called Flow Form molding. After some exploration, the name FlowForm Wheels was decided upon & the project to create a brand around the name, began.

 

As the branding came together, the idea to use a “Flag” shape was adopted. The flag wrapped around the brochures & became the shape of the main logo. Early versions of the logo & collateral featured the brand’s ties to the main HRE brand. As the brand grew in strength, the HRE connection was dropped & FlowForm became top billing in all print work.

 

HRE’s entry into the marketplace was a huge deal. The initial launch brochures distributed at the SEMA Tradeshow in Las Vegas featured the phrase “There goes the neighborhood” as HRE’s was about to shake things up in a big way with the brand, an everyday buyer to afford a performance set of wheels at a relatively reasonable price.
FlowForm Logo
FlowForm SEMA Launch Print
FlowForm SEMA Wall

30′ x 8′ wall graphic announcing new color options for wheels at SEMA Tradeshow 2013

FlowForm Catalog Full
Trifold catalog, printed on uncoated stock. High design for a low price, just like the wheels. Download catalog PDF here.
While print may be a dying medium, there’s still a lot of value in creating something for people to hold. Done correctly, it’s a great sales tool. Utilizing years of experience & knowledge of printing techniques, we created a very unique, yet affordable piece for the FlowForm brand. The oversize tri-fold on uncoated paper is eye catching while promoting the brand & highlights design as something of value, a commodity which HRE customers appreciate.
FlowForm Catalog Full
Trifold catalog, printed on uncoated stock. High design for a low price, just like the wheels. Download catalog PDF here.
While print may be a dying medium, there’s still a lot of value in creating something for people to hold. Done correctly, it’s a great sales tool. Utilizing years of experience & knowledge of printing techniques, we created a very unique, yet affordable piece for the FlowForm brand. The oversize tri-fold on uncoated paper is eye catching while promoting the brand & highlights design as something of value, a commodity which HRE customers appreciate.
FlowForm Transit
Ford Transit Livery (FlowForm side)
After one year a new wheel was launched & with that came the need for new boxes. Taking advantage of the opportunity, we updated the logo & imagery utilizing an opart inspired pattern that went across boxes & marketing materials, as well as the FlowForm side of the HRE Ford Transit.
FlowForm Packaging
The factory that made the boxes called to make sure we wanted the “Things are about to get awesome” under the main flap, invisible until the box was opened. It turned out exactly how we envisioned it to be, which is awesome.
After one year a new wheel was launched & with that came the need for new boxes. Taking advantage of the opportunity, we updated the logo & imagery utilizing an opart inspired pattern that went across boxes & marketing materials, as well as the FlowForm side of the HRE Ford Transit.
FlowForm Transit
Ford Transit Livery (FlowForm side)
FlowForm Packaging
The factory that made the boxes called to make sure we wanted the “Things are about to get awesome” under the main flap, invisible until the box was opened. It turned out exactly how we envisioned it to be, which is awesome.

VALHALLA ALSO UPPED THE FLOWFORM SOFTGOODS GAME WITH SOME REALLY AWESOME T DESIGNS.

VALHALLA ALSO UPPED THE FLOWFORM SOFTGOODS GAME WITH SOME REALLY AWESOME T DESIGNS.

FlowForm Interior Branding
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