Sir Jonathan Ive interview

Sir Jonathan Ive interview

Pretty cool article over at London’s Evening Standard with Apple’s Jonathan Ive. Definitely worth a read on the thoughts of Apple’s new frontman.

“What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but then the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.”

“Our goals are very simple – to design and make better products. If we can’t make something that is better, we won’t do it.”

Check it out here.

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